Why is crafting a good Mission Statement so important?
Management textbooks mention that a mission statement should be inspiring and motivating from the ordinary employee through Management to the Board. Although there are good mission statements out there, there is an awful lot of poor ones. Inspiring is not exactly the impression one gets when reading many mission statements from strategic plans. One usually sees a rephrasing of what organizations do and how they do it. They tend to reflect functions organizations carry out summarized in some way. Such mission statements are not exactly inspiring. So what is wrong?
To inspire, a mission statement must convey a sense of purpose, which gives a sense of why an organization exists. It is this sense of purpose that gives meaning to what organizations do and what they stand for. Without discovering the purpose an organization is without life; it is empty. Continue reading...






The concept behind living a driven life simply refers to living life more fully. Often people live
lives of quiet desperation but living a driven life means living a life filled with enthusiasm,
excitement and meaning. One of the risks of not living a driven life is that it drives people to
live in state of weltschmerz whereby they dwell on what could be without implementing any of the
necessary action steps.